lululemon FURTHER
lululemon FURTHER
FURTHER: A celebration of human possibility
This six-day women's ultramarathon aimed to push the limits of female athletic performance and promote gender-specific research in endurance sports. Our task was to create a comprehensive multi-day experience centered around the FURTHER Feat and Media Summit. We transformed the desert landscape around Lake Cahuilla in the Coachella Valley into a visually stunning ultramarathon complex. This included crafting unique media experiences, facilitating inspiring interactions with athletes, and showcasing dynamic product displays.
Our team meticulously designed the event spaces to reflect lululemon's commitment to innovation and women's empowerment in sports. For the Media Summit we managed everything from the initial invitations to the seamless daily activities, ensuring a memorable impact on all attendees.
Role: Lead Project Manager
Project Management • Client Comms • Timeline Management • Budget Management • Creative & Design Oversight • Agency Partnerships • Onsite Operations
Design & Media Summit Experience: Optimist Inc. • Additional Production: VT Pro, DMSE Sports