lululemon Wundermost
lululemon Wundermost
Wundermost: Powerfully Soft
The objective was to introduce lululemon’s new bodywear line, ‘Wundermost,’ through an experiential retail store in NYC. We were responsible for designing a 12-day program targeting PR, influencers, and members, offering daily programming touchpoints for attendees to experience and purchase the new collection.
We transformed the retail space with custom-built elements, including campaign imagery, bespoke mannequins, and walls draped in Ultra Soft Nulu fabric. The goal was to create an immersive, tactile experience that highlighted the luxurious qualities of the new bodywear line.
Role: Lead Project Manager
Project Management • Strategy & Positioning • Concept Development • Client Comms • Timeline Management • Budget Management • Creative & Design Oversight • Agency Partnerships • Onsite Operations
Production & Guest Experiences: Optimist Inc. • Design: David Stamatis